Design leadership with both hands still on the craft.
Twenty years building and leading product design teams across fintech, healthcare, AI, govtech and legal — and I still it myself. A leader who runs the team and does the work.
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I lead teams — and I’m still the one in the file.
For two decades I’ve connected user needs with business goals — from Figma flows and design systems to stakeholder alignment and team building. I’ve stood up design orgs, shipped consumer and enterprise products, and stayed close enough to the craft to push the pixels when it counts.
Before design, I was a pro skateboard stuntman — Warner Bros’ Grind, a Honda commercial, and more. An Eagle Scout who builds teams the same way: lead from the front, leave it better than you found it.
My design & strategy process
Four phases that turn business goals and user needs into products people actually want to use — the same approach I’ve run for two decades.
Titles I’ve carried — and the work behind each one.
I’ve held the seat at the top of design and never left the craft behind. The point of a team isn’t to stop doing the work — it’s to multiply it.
Leading design in the age of AI.
AI didn't replace the craft — it raised the ceiling on it. I treat it as a force multiplier for my teams: faster research synthesis, broader exploration, sharper decisions. I lead the strategy and stay hands-on in the tools, so the bar keeps moving while the work ships faster.
Two decades, on the leadership track.
I lead the design communities I came up in.
President of two of Southern California’s experience-design organizations — building the rooms where designers in San Diego and Orange County grow.
Talks, mentorship, and meetups that connect the region’s UX, product, and visual designers. 2012 — present.
Bringing the same community to my home base in OC — events, portfolio reviews, and a network of design leaders.
A few deep case studies.
Commercial Real Estate Apps
A unifying design system across every Green Street web & mobile product.
CRE Analytics Dashboards
Dense market data turned into clear, decision-ready dashboards.
CRM — Android Companion
The same lead-management power, native to Android.
Supply Chain Platform
Complex enterprise workflows made legible and genuinely usable.
Travel Booking UX / UI
End-to-end booking experience, from search to checkout.
In-App Dialer & Lead Flow
One-tap calling and follow-ups built right into the pipeline.
“Chris is an amazing designer and gifted author. His designs are clean, creative, well thought through, and concentrate on the message and call to action. I strongly recommend Chris to anyone looking for a superb designer and CSS guru.”